Increase Response Rates To Your Direct Mail Campaign
Want to increase your response rates?
In times like this when the markets are very competitive its very difficult to stand out or come up with something new. If you send your direct mail campaigns out through the post how are you planning on standing out and increasing the chance of your envelope being opened? Most will get their logo’s designs and content etc printed onto the envelope which is a fairly cheap way of getting noticed compared to a plain envelope with an address on it.
Be honest, how well do you think a white envelope will stand out if it has your logo on it compared to a coloured envelope that matches your corporate colours or branding. If you send a good quality coloured envelope through our postal system everyone along the way would notice it. When it gets to your customers address it will arrive with a whole bunch of plain envelopes and maybe a magazine in a poly bag. So how will this increase response rates to your mailing? Well using a good quality coloured has proved to have a much higher open rate, thats the start getting your envelope noticed and opened. As long as the contents inside is what the recipient would want then response rates will increase.
If you have an online business and you send your products through the post what better way is the than to use a coloured metallic or matt bubble bag that matches your corporate colours for increased brand awareness. This will also ensure your products arrive safely and in style. What you have to remember is first impressions count. The first impression a potential customer will have of your company is the envelope or metallic bubble bag that your message arrives in.
Simply, make sure your mailing stands out and gets opened. Remember by choosing a coloured envelope over a plain envelope you will increase your response rates and in turn increase sales!
The History of the Lucky Red Envelope…
Here at All Colour Envelopes, we offer a wide range of coloured envelopes for business and for personal use. Whether you are using coloured envelopes for a marketing campaign or to send greeting cards to loved ones, there is so much behind the colours that we choose.
In the UK, we associate the colour red with love, passion and romance, but in South East Asia, a red envelope means so much more…
Red envelopes, also known as “lucky envelopes” or “lai-see” is a Chinese tradition which is popular for Chinese New Year and other celebrations throughout the year. Red envelopes traditionally contain money for the recipient and the intricate gold detailing on the envelope’s exterior express messages of good tidings and general good luck.
If you’re planning your Direct Mail campaign calendar, perhaps this is something to think about for Chinese New Year?
Shop online today and find a whole range of coloured envelopes, including gold envelopes, silver envelopes, sleek and stylish black envelopes, pastel envelopes, metallic or pearlescent envelopes and more.
Call 01273 486026 or email info@allcolourenvelopes.co.uk
When to use colour envelopes explained……..
The simple answer to this question would be: When not to?
Colour envelopes, whether they are blue envelopes, red envelopes or yellow, draw attention to your letter and get it noticed.
Think back to the last time you heard the postman deliver your post, you head to collect the pile of boring white envelopes from the door mat or post box and you see a coloured envelope. Instantly your eyes widen as it gets your attention and as you sift through the pile, your hand stops on the coloured envelope and you bring it to the front.
Often the coloured envelope is opened first because our inquisitive human nature simply cannot wait to see what we have been sent. Coloured envelopes are associated with birthday cards, Christmas cards, party invitations or something equally exciting. Consequently they bring back feelings of receiving such things through the post which evoke happiness in all of us.
So we have established coloured envelopes are capable of differentiating your letter from everyone else’s, what else can they do?
Coloured envelopes are capable of brightening up someone’s day. A usually mundane task of collecting the post is brightened up by the injection of colour. Simple, but effective.
Whether you are a business attempting to get your marketing material noticed or an individual inviting people to an event, coloured envelopes offer you a brilliant way of getting the attention your letter deserves.
With such a variety on the market, it would be a waste not to explore them. Give it a go, be creative!
What Your Envelopes Say About You.
Did you know 70% of mail is opened over a bin and getting it past the receptionist and into the intended hands can be tricky.
When you receive a special letter in the post, it stands out from your usual pile of boring bills and statements. If a letter or card is worth opening, you can usually feel it in the quality of the envelopes that fall at your feet.
Here at All Colour Envelopes, we understand the importance of getting your message across before they even read it. That is why we have an array of a5 envelopes and a4 envelopes to choose from. Whether you want to reflect your business professionalism with premium envelopes or allude to the sophistication of an upcoming event with pearlescent envelopes; we stock coloured c6, dl, a4 and a5 envelopes to help you say it better.
That is why we stock an extensive collection of coloured envelopes and metallic envelopes that stand out from the crowd. We have a5 envelopes, a4 envelopes, c6 envelopes and dl envelopes in a colour and material to suit your needs. Browse our collection of coloured envelopes, metallic envelopes and even padded bubble envelopes online today.
Can Bulky Parcels Look Good?
Packaging is everything in this competitive marketing world and if you get it wrong you lose!
Whenever I receive bulky parcels in white or manila envelopes I don’t get massively excited after all the envelopes are doing there job of getting the contents from a – b safely and that’s it. But what if you could use eye catching coloured padded envelopes! This will increase brand awareness and increase consumer memory retention. Because they are so nice your customer will more than likely keep them, so why not attach a sticker with your contact details or promotions etc to it.
Now They Can Look Super Cool!
Here’s how we have revamped them so now they’re looking really good! For all you marketing experts out there we now have coloured metallic bubble envelopes aka coloured metallic padded envelopes which look amazing and will give a lasting impression of your company’s Quality Products.
So Can bulky parcels look good?
Simple answer is YES
These metallic bubble envelopes are so eye catching your parcel will be remembered for much longer, they will help increase brand awareness if you match them to your own company colours and get your parcel from A – B safely and in style. I know if I received one I would be thinking….
1. Wow this is nice, I wonder who sent this to me.
2. Ohhh what’s inside.
You just don’t get that with a plain jiffy bag style envelope.
So the sizes for these metallic padded envelopes are CD, over sized C5, C4, and C3. What more could you want?
You know your customers will remember you much more with these and that’s an easy marketing trick!
Why Use Coloured Envelopes For Marketing & Branding?
If you had five envelopes on your doormat when you got in today, which would you open first? There’s two envelopes addressed to the home owner….. Two envelopes addressed to you, but look like bills and a bright yellow envelope What would you open first? And how would it make you feel? Consumers will remember the day they got a yellow envelope in the post containing 20% off discount vouchers…. Would you remember the 20% off from the same company if it had been addressed differently in a standard white envelope? Getting coloured envelopes in the post is a positive thing and coloured envelopes are perfect for direct mail campaigns in so many ways.
Creating an eye-catching marketing campaign with coloured envelopes is so easy. Coloured envelopes do cost more than standard white envelopes but coloured envelopes have a very different effect as you can imagine. Many company’s in the UK use coloured envelopes for direct mail campaigns and branding strategies. Coloured envelopes can be used for recognition with branding and can carry great memory retention for consumers. It’s all about how you want your company to be perceived, Coloured envelopes say open me I have good contents.
Grab the attention of the potential consumer from the start. You can increase the effect of the envelope by hand writing it so the name and address etc looks really well presented. You could also choose to have block foil printing which has an amazing effect.Use stamps, using stamps can increase the effect dramatically and add excitement and mystery.
Consumer memory retention is key with branding and key with marketing. A direct mail campaign using standard white envelopes says boring to me and many won’t even be opened. Using An attractive coloured envelope that could have been stamped and hand written will win every time.
Creating the wow factor with coloured envelopes is easy and you can request free samples for your campaign here.
Stationary Spotlight #3
This weeks stationary spotlight features the fantastic works of Beast pieces. This stationary was designed for Juan and Irma who got married in Madrid on the 24th of June. The night coincides with the festival of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. The colour scheme lends itself perfectly to the fire celebrations and of course the orange embossed envelopes top of the set.
Coloured Envelopes and Homemade Greeting Cards
There are so many uses for coloured envelopes and that’s why we stock so many here at All Colour Envelopes. One of our favourite uses is greeting cards. What better way to send a birthday, anniversary or seasonal greeting message than a beautiful coloured envelope and a hand crafted greeting card?
Coloured envelopes are great because not only can you choose your recipient’s favourite colour, but you can also select a colour suitable for your particular occasion or seasonal event. For instance green, silver or gold envelopes could be perfect for homemade Christmas cards, red and pink envelopes could be ideal for Valentines Day, and gold envelopes could be a stylish way to say thank you.
Whether you make greeting cards for sale in your spare time, or you’re about to craft your own set of party invitations for an upcoming bash, coloured envelopes are the perfect finish to your hand made cards. Give them that professional look and shop online today.
E-nveloping
Putting your foot in it at home is never fun but when your abroad this ordeal seems to be heightened and can make or break a trip. So here is the “All About Envelopes” tips and tricks for sending your mail abroad.
1. In China and other Asian communities a Red envelope signifies Good Luck and prosperity!
2. Washington DC has the highest paid postmen in north America, So they should be pretty speedy.
3. In Spain post boxes are yellow, So keep your eyes peeled.
4. The United Kingdom is the only country that doesn’t have its name on its stamps.
5. The Malay Muslims in Malaysia, Brunei, Singapore, Indonesia during Eid send money in Green Envelopes.
So now your fully prepared for your trips. One more tip…… Mail order brides don’t fit in envelopes! You have been warned.
Spooky Senders
With the gates of hell about to open and monsters of all variety taking their annual foray into the living world, when is there a better time to send out an orange envelope?
This may sound strange when you should be stockpiling caned food, and barricading your windows, but hear me out. With so many corporate events taking place over the next ten days or so that extra bit of detail could make all the difference to your invitations and ensure that the companies bash is the place to be, rather than bobs house with the IT guys dressed as teletubbies.
So check out our selection of orange envelopes that are perfect for your Halloween invitations.
